The Week Leading Up to Lionsgate

I have spent years trying to understand my identity within myself, and then trying to figure out what that identity was supposed to look like inside my business.

My first business was The Gray Witch Tarot. That did not work out, and eventually it became The Liminal Witch Collective.

But even as the business changed, I was still trying to figure out which parts of me were supposed to be at the front of it.

For the better part of a decade, through journaling, channeling, meditation, visions, readings, and other experiences, I have gotten some version of the same message over and over again.

Awaken the people.

Teach the people.

Guide the people.

People need to hear what you have to say.

People need to know this.

And when you hear some version of that enough times, especially from your own journaling and meditation but also from other people giving you readings and channeled messages, you start building a picture of what that is supposed to look like.

For me, that picture became the lighter side of my work.

The Consciousness Mentor.

Meditation. Grounding. Chakras. Nervous system work. Soul alignment. Manifestation. Intuitive movement. Taking care of your body. Eating in a way that supports you. All of the softer “love and light” 🙄 side of this world.

And I am not saying those things are unimportant.

They are not.

A lot of them are extremely important to me on an individual level and are still part of my own life.

But somewhere along the way, I decided that if I was supposed to awaken people, teach people, guide people, and help people understand themselves, then that lighter side of the work had to be visible.

Not just part of what I did.

It had to be in the spotlight.

And the problem was that the side of my work I actually enjoyed the most, the side I kept feeling pulled toward, was witchcraft.

I wanted to talk about witchcraft.

I wanted to practice witchcraft.

I wanted to build around witchcraft.

I wanted to be the witch.

That side of me feels completely different.

Darker. Less polished. Less interested in wrapping everything in meditation, chakras, and softness.

But it is also not completely separate from the rest of my work.

Shadow work lives there naturally.

Identity lives there.

The observer effect and authoring reality still live there.

Breaking the Code still lives there.

A lot of the things I had separated into another identity were already finding their way into my witchcraft work without me having to force them there.

Still, somewhere along the way, I had decided the witchcraft side had to be secondary.

Not because anyone had actually told me that.

Because of what I had made all of those messages mean.

If I was supposed to awaken people, teach people, guide people, and share what I knew, then surely the softer consciousness side had to be the important part.

Surely that had to be the thing people saw first.

And because I did not want to give up the witchcraft side, I kept trying to make both of them equally relevant and equally front-facing.

So I split everything apart.

Different accounts. Different identities. Different places for different pieces of me.

One space for consciousness work.

One space for witchcraft.

Then other pieces branching off from there.

And eventually I had created so many separate places for different versions of myself that everything became harder.

I was trying to keep all of them alive because I thought they all needed to be visible.

And I stalled myself out.

The first week of August, leading up to Lionsgate, I spent a lot of time sitting with that.

I journaled. I contemplated. I kept coming back to the same problem and trying to understand why I could not make all of these pieces fit together in a way that actually felt good.

By the night before Lionsgate and into the morning of August 8, I finally realized what I had been doing.

I was not keeping that lighter side of my work in the spotlight because I wanted it there.

I was keeping it there because I felt like I had to.

Because I had spent years hearing that people needed to hear what I had to say.

Because I had been told again and again, in one form or another, that I was here to teach and guide.

And somewhere in all of that, I had turned those messages into instructions about how my business was supposed to look.

That was the part I had never questioned.

Maybe the message was never, “Make this the face of your business.”

Maybe I was the one who added that part.

And once I saw that, everything changed.

I did not have to erase any of that work.

I did not have to stop meditating or grounding or caring about nervous system work, soul alignment, manifestation, or any of the other things that are still part of me.

I did not have to abandon Breaking the Code.

And I definitely did not have to stop talking about identity, observer effect, unconscious programming, shadow work, or authoring reality.

A lot of that already belongs naturally inside the work I actually want to be doing.

What I could stop doing was forcing the softer side of myself into the spotlight because I thought that was what teaching and guiding were supposed to look like.

I could let the part of myself I actually wanted to lead with become the face of the business.

And once I let myself do that, the answer was pretty fucking obvious.

Witchcraft.

Chaos Practitioner.

That is what I want forward.

So that is what is going forward.

The Consciousness Mentor has not been erased. That side of me still exists. It is still part of my life and will still show up when it belongs.

But it does not have to be the first thing people see.

It does not have to carry the business just because I once interpreted a message that way.

The Liminal Witch Collective can hold all of it.

But the witch gets to walk through the door first.

And once I made that decision, my internal life got so much easier.

I stopped trying to force equal visibility between things I did not actually want to lead equally.

I stopped trying to maintain multiple public identities because I thought each one had to have its own place in the spotlight.

I stopped building around what I believed I was supposed to be and started paying attention to what I actually wanted to do.

That shift is part of why things around here are changing now.

The content is changing.

The newsletter is changing.

The branding is changing.

The website aesthetic is changing.

The way I am approaching the business itself is changing.

Not because I became someone different during the first week of August.

Because I finally realized I had been giving one side of myself the spotlight out of obligation.

And once I stopped doing that, everything got a whole lot clearer.